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Ayton Global Research was founded in 1995 by Sue Ayton to provide consumer trials to the cosmetics and toiletries industry in the UK but has rapidly expanded internationally to service manufacturers, retailers, marketers and entrepreneurs in the global market place.
AGR now has two primary business sectors- Food&Drink and Cosmetics&Toiletries, but it is flexible enough to undertake virtually any consumer research project, irrespective of business sector.
AGR has an established global group of over 250,000 trained and extensively profiled volunteers who are simply a click away. Their profiles include socio economic background, race, buying habits and so on, but more importantly includes specific information about their personal preferences, such as where they shop, their eating habits, how much they spend on a specific product and, in many cases, targeted sector buying preferences. We also hold a wealth of information on which store cards they hold.
We can tell if our volunteers like own brand as opposed to branded goods, Tesco or Sainsbury’s and even if they prefer Special K to Crunchy Nut!
Benchmarking is a core attribute of the AGR offer. We regularly run comparison trials for market leading brands versus competing products. This facility covers cosmetics and toiletries, all food and drinks products, food supplements, household goods and materials and even extends to baby foods and pet foods.
AGR will always produce a panel of volunteers that is specifically designed to meet your bespoke requirements. We will work with you to create the perfect consumer profile for your products and target those volunteers directly, whether it is on a national/international scale, a specific region of the country, a town or simply a post/zip code.
AGR's specialist team will advise you on trial design and content according to your aims and objectives: claim substantiation, advertising standards compliance, new product development, benchmark testing, etc.
AGR's tried and tested consumer trial system technology allows you to always be an active part of the research project. As soon as the you sign up to our service you will be allocated a unique user name and password which allows you to contribute to making the appropriate panel and watch your trial in real-time from start to finish. As volunteers complete their feedback you will be able to see the results live! You can monitor the feedback on an hourly or daily basis to ensure that all volunteers are responding in a timely and appropriate manner to ensure that your trial completes on time and with the appropriate weight of responses to give you a balanced and valid piece of research.
Once all the results are complete, you can download the instant report based upon your original aims and objectives. This report will highlight the key elements of the trial but will also provide the raw data that can be further analysed by you or your external consultants. The trial will also provide useful testimonials which when coupled with the overall nature of the results can provide invaluable feedback for marketing or general product development purposes.
In short, AGR provides the most comprehensive desktop tool for all your consumer and market research requirements!
Helping You To Make Profitable Decisions
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